CHALLENGE:

Consumers were hesitant that RXBAR Minis’ small size wasn’t enough to tackle their big cravings.

solution:

Position RXBAR Minis as a small bar with a surprising amount of protein.

RXBAR.COM

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IN TOTAL, THE minis 2.0 LAUNCH:

Saw 57% more customers purchase in the first 30 days than the Minis 1.0 launch in January.