Challenge:

Shed Harley Davidson’s legacy as an “old guy brand.”

Solution:

Bring Harley’s youthful roots back to life.

*Pitch competition winner

magazine insert

We’ll use five spreads to create a magazine insert that showcases how Harley has always been rebellious and youthful.

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OOH Poster Ads

legacy program

As Harley riders grow older, their love of riding is still very much alive. The Legacy Program gives seasoned riders the opportunity to pass down their Harley to young riders, receiving an honorary brick commemorating their Harley legacy.

lease a harley

Millennials make up more than 42% of the leasing population. At the same time, it’s uncommon for motorcycles to be leased through a manufacturer. Our solution? Let people lease Harleys.

AD: Erin Ploen

Design: Grace Kosner

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